Wee, Chow‐Hou: search on Z-Library

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1

The art and the science of strategic marketing: synergizing Sun Tzu's Art of War with game theory

Lee, Khai Sheang, Chng, Pheng Lui, Wee, Chow Hou

Journal:

Journal of Strategic Marketing

Year:

1994

Language:

english

File:

PDF, 798 KB

english, 1994

2

Think Tank-Beyond the Five Forces Model and Blue Ocean Strategy: An Integrative Perspective From Sun Zi Bingfa

Journal:

Global Business and Organizational Excellence

Year:

2017

Language:

english

File:

PDF, 154 KB

english, 2017

3

Managing change: Perspectives from Sun Tzu's Art of War

Journal:

Strategic Change

Year:

1994

Language:

english

File:

PDF, 1011 KB

english, 1994

4

Generic marketing strategies for small and medium-sized enterprises – conceptual framework and examples from Asia

Lee, Khai Sheang, Lim, Guan Hua, Tan, Soo Jiuan, Wee, Chow Hou

Journal:

Journal of Strategic Marketing

Year:

2001

Language:

english

File:

PDF, 254 KB

english, 2001

5

The role of customer service in determining customer satisfaction

Harrie Vredenburg, Chow-Hou Wee

Journal:

Journal of the Academy of Marketing Science

Year:

1986

Language:

english

File:

PDF, 871 KB

english, 1986

6

Corporate planning takes off in Singapore

Chow Hou Wee, John U. Farley, Seok Kuan Lee

Journal:

Long Range Planning

Year:

1989

Language:

english

File:

PDF, 1.49 MB

english, 1989

7

Case study: Suki Group of Restaurants – transformation recipe

Wee, Chow-Hou, Choo, Clive

Journal:

Small Enterprise Research

Year:

2015

Language:

english

File:

PDF, 316 KB

english, 2015

8

Emerging Trends in Tourism: Opportunities, Challenges and Implications

Journal:

Journal of Tourism & Hospitality

Year:

2017

Language:

english

File:

PDF, 236 KB

english, 2017

9

Determinants of Consumer Satisfaction/Dissatisfaction towards Dispute Settlements in Singapore

Wee, Chow‐Hou, Cheong, Celine

Journal:

European Journal of Marketing

Year:

1991

File:

PDF, 715 KB

1991

10

The Effect of an Audio Stimulus

Lwin, May, Wee, Chow-Hou

Journal:

Journal of International Consumer Marketing

Year:

1999

Language:

english

File:

PDF, 5.36 MB

english, 1999

11

Consumer Sentiment towards Marketing in Hong Kong

Wee, Chow‐Hou, Chan, Mable

Journal:

European Journal of Marketing

Year:

1989

Language:

english

File:

PDF, 435 KB

english, 1989

12

Non‐price determinants of intention to purchase counterfeit goods

Wee, Chow‐Hou, Ta, Soo‐Jiuan, Cheok, Kim‐Hong

Journal:

International Marketing Review

Year:

1995

Language:

english

File:

PDF, 110 KB

english, 1995

13

Word‐of‐mouth Communication in Singapore:With Focus on Effects of Message‐sidedness, Source and User‐type

Hou Wee, Chow, Luan Lim, Seek, Lwin, May

Journal:

Asia Pacific Journal of Marketing and Logistics

Year:

1995

Language:

english

File:

PDF, 1.07 MB

english, 1995

14

A scenario for East Asia: Recent trends and future challenges

Kong-Yam Tan, Chow-Hou Wee

Journal:

Long Range Planning

Year:

1995

Language:

english

File:

PDF, 1.87 MB

english, 1995

15

National branding strategies and economic development: Implications for NIEs and LDCs

Dr. Chow-Hou Wee

Journal:

Thunderbird International Business Review

Year:

1994

Language:

english

File:

PDF, 1.68 MB

english, 1994

16

Establishing a successful Sino-foreign equity joint venture: the Singapore experience

Pien Wang, Chow Hou Wee, Peck Hiong Koh

Journal:

Journal of World Business

Year:

1999

Language:

english

File:

PDF, 122 KB

english, 1999

17

Marketing Impact of Trade Bloc Formation on Third Country Firms:

Wee, Chow Hou, Chong, Siak Ching, Tan, Gilbert Y.W.

Journal:

Journal of Global Marketing

Year:

1993

Language:

english

File:

PDF, 873 KB

english, 1993

18

Consumer Sentiment towards Marketing in Hong Kong

Hou Wee, Chow, Chan, Mable

Journal:

Asia Pacific Journal of Marketing and Logistics

Year:

1989

Language:

english

File:

PDF, 585 KB

english, 1989

19

Application of military strategies to business: Why they are more relevant to Japanese than American companies

Dr. Chow Hou Wee

Journal:

Thunderbird International Business Review

Year:

1993

Language:

english

File:

PDF, 1.85 MB

english, 1993

20

Sex role portrayal in television advertising

Wee, Chow‐Hou, Choong, Mei‐Lan, Tambyah, Siok‐Kuan

Journal:

International Marketing Review

Year:

1995

Language:

english

File:

PDF, 177 KB

english, 1995

21

Buyer Loyalty in Business Markets: Can the Firm and Salesperson Get What They Truly Desire?

Wang, Guocai, Wang, XiaoYan, Long, Yu, Hou, Wee Chow, Ching, Lim Ai

Journal:

Journal of Business-to-Business Marketing

Year:

2015

Language:

english

File:

PDF, 355 KB

english, 2015

22

Effects of Emotional Labor and Adaptive Selling Behavior on Job Performance

Wang, Xifeng, Wang, Guocai, Hou, Wee Chow

Journal:

Social Behavior and Personality An International Journal

Year:

2016

Language:

english

File:

PDF, 104 KB

english, 2016

23

Competitive business intelligence in Singapore

Wee, Chow Hou, Leow, Mei Leng

Journal:

Journal of Strategic Marketing

Year:

1994

Language:

english

File:

PDF, 3.41 MB

english, 1994

24

Fostering total excellence in business education: assessment perspectives and learning issues

Loh, Lawrence, Yong Yeong, Wee, Hou Wee, Chow, Leong Chong, Chee, Ngin, Phyllisis

Journal:

Journal of Workplace Learning

Year:

1997

Language:

english

File:

PDF, 37 KB

english, 1997

25

Determinants of Consumer Satisfaction/Dissatisfaction towards Dispute Settlements in Singapore

Wee, Chow‐Hou, Cheong, Celine

Journal:

Asia Pacific Journal of Marketing and Logistics

Year:

1991

Language:

english

File:

PDF, 719 KB

english, 1991

26

SPIE Proceedings [SPIE International Symposium on Photonics and Applications - Singapore, Singapore (Monday 29 November 1999)] Photonics Technology into the 21st Century: Semiconductors, Microstructures, and Nanostructures - Comparative investigation of high-resolution transmission electron microscopy and Fourier transform infrared spectroscopy for GaN films on sapphire substrate

Li, Kun, Hou, Yong T., Feng, Zhe Chuan, Chua, Soo-Jin, Li, Ming Fu, Lau, Ernest, Wee, Andrew T. S., Ho, Seng Tiong, Zhou, Yan, Chow, Weng W., Arakawa, Yasuhiko

Year:

1999

Language:

english

File:

PDF, 1.93 MB

english, 1999

27

Case Study

Chow Hou, Wee, Choo, Clive

Journal:

Small Enterprise Research

Year:

2014

Language:

english

File:

PDF, 326 KB

english, 2014

28

Unpacking the Black Box of Multifocused Customer Loyalty

Wang, XiFeng, Wang, GuoCai, Wang, XiaoYan, Wee, Chow Hou, Lim, Elison

Journal:

Social Behavior and Personality An International Journal

Year:

2014

Language:

english

File:

PDF, 71 KB

english, 2014

29

ENTREPRENEURSHIP: A REVIEW WITH IMPLICATIONS FOR FURTHER RESEARCH

Wee, Chow-Hou, Lim, Wei-Shi, Lee, Roger

Journal:

Journal of Small Business & Entrepreneurship

Year:

1994

Language:

english

File:

PDF, 1.76 MB

english, 1994

30

MahaChem: the chemistry of distribution

Wee, Chow-Hou, Choo, Clive

Journal:

Small Enterprise Research

Year:

2017

Language:

english

File:

PDF, 2.22 MB

english, 2017

31

Control mechanisms, key personnel appointment, control and performance of Sino-Singaporean joint ventures

Pien Wang, Chow Hou Wee, Peck Hiong Koh

Journal:

International Business Review

Year:

1998

Language:

english

File:

PDF, 104 KB

english, 1998

32

THE CHINESE ENTREPRENEURS: AN EXPLORATORY STUDY

Lim, Wei-Shi, Wee, Chow-Hou

Journal:

Journal of Small Business & Entrepreneurship

Year:

1994

Language:

english

File:

PDF, 763 KB

english, 1994

33

General Perception of Word-of-Mouth Communication as a Source of Information: The Case of Singapore

Chow Hou Wee, Seck Luan Lim, May Lwin

Journal:

Asia-Australia Marketing Journal

Year:

1995

Language:

english

File:

PDF, 1.80 MB

english, 1995

34

The Influence of Spokesperson's Race in Relation to Accents Used in Television Commercials

Lwin, May O., Wee, Chow-Hou

Journal:

Journal of Current Issues & Research in Advertising

Year:

2000

Language:

english

File:

PDF, 1.46 MB

english, 2000

35

An Integrative Perspective on Guanxi : Dispelling Myths to Facilitate Business in China

Journal:

Global Business and Organizational Excellence

Year:

2014

Language:

english

File:

PDF, 330 KB

english, 2014

36

Addicon: “We are logistics” †

Chow Hou, Wee, Choo, Clive

Journal:

Small Enterprise Research

Year:

2016

Language:

english

File:

PDF, 580 KB

english, 2016

37

Organizational response to public relations: An empirical study of firms in Singapore

Chow-Hou Wee, Soo-Jiuan Tan, Kim-Ling Chew

Journal:

Public Relations Review

Year:

1996

Language:

english

File:

PDF, 1.51 MB

english, 1996

38

Making sense of the Asian success story: An integrative framework

Chow-Hou Wee, Gilbert Tan

Journal:

Thunderbird International Business Review

Year:

1997

Language:

english

File:

PDF, 1.54 MB

english, 1997

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